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ChatGPT maker OpenAI announces its own search engine
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Highlights
- AI's entry into the search engine business is putting increasing pressure on Google
At the end of 2022, OpenAI, which came into the limelight after releasing a generative AI platform called ChatGPT, has started the process of creating its own search engine called Search GPT.
According to OpenAI's announcement on Friday, the AI-based search engine will give customers access to real-time information instead of providing links to websites for queries.
Lately, while Alphabet (Google) is aggressively promoting various AI platforms of large language models including Gemini, Image Generator, with its dominance in the search engine market, Open AI is preparing to challenge the search engine market. As Google search has been occupying more than 90 percent of the search engine market for almost a decade and a half since the
, it was felt that the movement in generative AI has affected it to some extent .
Google has been earning about 300 billion US dollars annually through the search engine alone, and the figures show that this income is constantly increasing . ChatGPT's partner company Microsoft has aggressively tried to challenge Google's search engine business for a few years, but Google's dominance remains.
Search GPT, which is being built to look like Google Search, is expected to provide direct and detailed answers to questions asked without providing links to websites like Google. As it includes 'generative search capabilities', it is expected to be able to provide answers in poetry, screenplays, coding languages as well .
In an example provided by OpenAI itself, it is claimed that the search GPT will facilitate the user by providing a summary of all the information related to the music festival and including a link to clarify it more . According to The Verge News Portal, Search GPT can explain which varieties of tomatoes to plant at what time or when. OpenAI claims that it will feature 'Visual Answers' which show the results with audio-visual .
company spokesperson Kel Wood told The Verge that search GPT, which is currently undergoing testing, will be tested by 10,000 users in the first phase. It is speculated that Search GPT will be a challenge not only for Google but also for a startup company named Perpexity that is introducing itself as an 'AI answer engine'. According to the BBC, the proposed feature of Search GPT will bring a good stir to the business model of selling advertisements to users who are looking for information.
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