Trending 'Nail Art'

It has been 12 years since Pratishka Pokharel, a 'nail technician' of Arden The Beauty Point in Kupandol, Lalitpur, has been doing 'nail art'. According to her, Arden uses UK materials for 'nail art'. She says that the competition in this field is also increasing recently. "Nowadays, the competition in this profession is also increasing in Nepal," Pratishka says, "Nowadays, people are very aware not only about nails and beauty, but also about service and price."

He says that people nowadays understand the importance of life and want to keep themselves 'presentable' every moment, so some part of their income is spent for their personality development. That's why the market of 'nail art' has also expanded these days. In addition to that, some people have the experience that "nail art" increases self-confidence. Likewise, some 'celebrities' are of the opinion that it has helped them to advance further in their profession. "The number of people who want to look different and attractive, to fit in their business, and also want to get nail art or extensions is increasing," says Pratishka, "Nowadays, people are relaxing about spending for themselves, so the income is also good."

According to Basanti Gurung, who has been operating a 'nail art' studio in Biratnagar for the past 6 years, it has become mandatory for the bride to make 'nails' in every wedding these days. She says, ``The main thing to earn from nails is during the wedding season, the other is training related to it. Every bride has her nails done, and 90 percent of women who go abroad take nail art training. Basanti earns 20 to 25 thousand a month by doing nail art. This includes 'blonde, nail art, hard and soft gel nails, acrylic nails, gel nail remove, nail extension' etc.

Bandana Raut is a 'nail technician' who has been active in the beauty industry for almost a decade. In his experience, the 'trend of nail art' has increased recently. "Women are becoming professional, they are also going abroad for work, and this is also due to the fashion trend that is booming all over the world." She says that every woman who goes abroad for work comes for nail art training. Bandana, who has done the nails of many 'celebrities', says, 'It is not only good for earning, but also good name and respect. Another thing is that this area is comfortable and friendly for women. Nails have recently become associated with beauty and fashion. It also plays an important role in enhancing a person's personality.' According to him, usually two nails can be made from one thousand to five thousand. It includes 'nail art, gel nail extension and 3D'. Bandana says that people are spending money to make their hands beautiful and attractive.

Mayra Pradhan, a graduate student, is a representative character of the youth group who are attracted to the nail business. "Initially, I learned nail art because I thought that I would go abroad after my 12th grade, so I had to learn some kind of skill," says Mayra, explaining the reason for being attracted to this profession. He wanted to further improve himself by studying and working. Now I am working as a freelancing nail artist. She says that she has heard that even if she goes abroad for further studies, she will earn well if she becomes proficient in it. Mayra has done 'nail art, nail extension, acrylic extension, stone, nail design, 3D art'.

What is the reason behind the rapid expansion of 'nail art', which is not only related to business, but also housewives, from teenagers to adults? Mayra says, 'First thing is that it boomed as a fashion and went on trending. Second, a large number of women are now coming out of the workforce. They probably want to boost their confidence. Many customers say that nail art makes their hands look beautiful and it boosts their confidence in front of others. Some do nail art for beauty and others for beauty.'

'nail art design', its price is determined according to the quality and type of materials used in it. Expensive materials like: 3D art, precious stone studded nails take more time and money. Generally, by paying a fee of 1000 to 30000, you can do 'nail art, nail design, nail extension' using any design and material.

It has been 4 years since Pravina Nakarmi, who has worked as a 'nail artist' for a long time, launched 'Glam Box by Pravina' in Basantpur. She says, "There was an interest in this area from before. I turned that into a business. It is a 'growing market' in Nepal. Now, its clients are from young women to adults.' She says that she got name, money and prestige through this profession. He has nail art services available from 1200 to 2700. It includes the 'design and gel nail extension' you want.

There are 7 days, 15 days, 30 days and 45 days training related to this. Of which 5 thousand 500, 12 thousand 500, 22 thousand 500 and 30 thousand 500 are charged. According to Pravina, young people who go abroad take this training more. I am satisfied with this business. No need to sit empty. During the season, 3 staff members do 'nail art' to around 20 people in a day. Praveena said, 'Our customers are diverse. Women of every age group and profession have started doing nail art. Those used to beautify the hands and come back again and again. Once habituated, they become 'habitual'.

Kuldeep Gupta, the owner of Mumbai Mehendi Training Center Dillibazar, who has been working in Mehendi Design for the past 25 years, started providing services about 5 years ago after seeing the scope of nail art in Nepal. Not only that, he also started giving 'nail art training'. "Now, after adding nail art services and its training, the number of customers has doubled compared to doing only mehendi work," he says, "earnings are also increasing." Especially those who go abroad come to us for nail art training. He said that most of the people who come to make

nails are professional women. Now not only women but also people from sexual and minority communities are customers of 'Nail Art'. Nail artists say that they are attracted to it to change their looks, to look beautiful and attractive.