"Social Site Content Creator"

He had special interest in marketing and branding. In order to survive in Kathmandu, he along with his friends started manufacturing clothes through Cubix Company. From there he started looking at marketing, started branding the company from Tiktok.

Tiktok started getting more customers and business than he expected. "At that time, Tiktok was just a free marketing tool for me, there was good business from videos," said Anup. Making videos for the company stopped when TikTok shut down. He was shocked as he was earning good income from Tiktok.

At that time he thought that marketing is not easy anymore. After Tiktok shut down, he moved to another social media platform, Instagram. As the platform changed, so did his style. He started making videos for himself. His fans also moved to Instagram. He said, "I thought that fans will decrease after Tiktok is closed, but along with me, fans are also moving to Instagram."

Anup emerges from Instagram as a 'content creator', with an ID named Anup Chow. Telling about the name, he said, "Since I am a Chaudhary, my friends started teasing me as Chauchau, so I kept my last name Chau in the shortcut." His art is to present new types of topics in a new style. He makes videos with different themes and funny dialogues. He has also started working on his style with different brands. He gets offers from brands for marketing. He is earning from this. He said that he used to make 'content' for less money in the beginning, but now he takes at least 20,000 for a brand. He said that hard work and ideas are needed to generate income from social media.

Raji Maharjan made a video of the first day of reaching the College of Fine Art campus. It was a video of getting up at 5 am in cold weather and going to college. His casual video suddenly went viral. She didn't even think it would go viral. While other videos are getting 4-5 thousand views, this video has reached 1 lakh views. She said that she was scared after the

video went viral. She said, 'After the video went viral, I was afraid that everyone would recognize it, and that there would be comments.' She cried many times after seeing bad 'comments'. She uses her own activities as 'content'. He says that he likes funny videos so he makes videos in that style. She makes videos in fun vlogs and is getting popular. When asked how

fans like it, she says, "Most people like funny videos, that's why I make videos like that." Even with 2 years of experience as a content creator, she says that it is impossible to tell when a video will go viral. According to him, sometimes the videos that he has worked hard on do not get views, sometimes even ordinary videos become viral. She does all the work from

video shooting, editing to voice over. The support of a mobile has made him a 'celebrity content creator'. She is also earning good income. She has done marketing for many brands like Colgate, YY. She said, 'Brands follow the style of making content, we make income by connecting brands in their own style.

When asked how much money she took to start 'content branding', Raji said, 'Initially, I started with 5,000, at that time I thought I took too much, I made many videos and gave them away, now I do it by looking at the company. I usually take 20,000 for one branding. She said that she makes videos of

brands lasting 30 to 45 minutes. She now 'posts content' daily. Views create tension for him. Expecting a lot of views is his weakness, he says. She says that she is advancing her career as a 'content creator' and her ideas and new creations can make her different from others.