The song 'Aapti.', which was released three months ago, is now becoming very popular among the audience/audience from children to adults. The video of this song has garnered more than 900 million views on YouTube this week alone. This is the first K-Pop song to get so many views within 92 days of its release. According to Pinkvilla, previously Psycho's 'Gangnam Style' had collected 900 million views in 144 days.

The song has been number one in charts like 'Billboard Global 200' and 'Global Exclusive' for the past 11 weeks. Rose, the singer of the song, also became the first female K-pop artist to make the list, reaching number five on the 'Billboard Hot 100'. This song is sung by Rose, a member of the K-pop band Blackpink, and American singer Bruno Mars. People all over the world are dancing and making videos to this song in English and Korean, and you can find 'dancing challenges' and other videos about it on social media.

Even in Nepal, the song 'Aapti.' seems to be widespread especially among Gen G and Gen Alpha generation. People who like K-pop have made tiktok and danced to it. The combination of pop and R&B along with K-pop has added sweetness to this song, and the feeling or 'vibes' of such a song has also become the choice of online users. With short and simple words and catchy melody, this song is easy to remember. The composer of this song is Teddy Parker and he has previously covered songs like 'On the Ground' by Rose.

Rose, who was excited to be able to collaborate with Bruno Mars, has been talking about the meaning of 'Apty.' in various interviews. According to him, Apti is a popular drinking game in Korea. "One day when I was practicing in the studio, I played this game to Bruno, he was very happy," said Rose, "that day we made a plan to turn this game into a song." Rose understands. It can be understood that the songs that are trending on Tiktok and Instagram reels worldwide with this song that is running in a

record style are not only changing the music interest of the new generation but also changing the nature of the music industry. In other recent examples, Fifty Fifty's 'Cupid' is considered to have helped make K-pop more global, while Doja Cat's 'Paint the Town Red' has consistently topped various charts.

Similarly, Jungkook's song 'Seven' featuring Latto has set a new record by holding the top position for more than 100 days on Spotify's 'Daily Top Global Chart'. The popularity of these songs is not only limited to social media, they are also making historic achievements and earnings on various music streaming platforms.

Other songs that have become popular on TikTok include Olivia Rodrigo's 'Vampire', Taylor Swift's 'Cruel Summer' and Ice Spice's 'Princess Diana'. It has been analyzed that the combination of short, catchy and catchy videos of these songs helped them go viral. While choosing music, the new generation says that they look at vibes, i.e. musical feeling, along with words, rhythms and videos. For example, 'Princess Diana' dance challenge attracted users from all over the world, while 'Cruel Summer' was widely used on reels and TikTok. 

The new generation also prioritizes emotional and creative expression in music selection. They choose songs of mixed genres, mixing pop, hip-hop, R&B and fusion. Songs like SGA's 'Kilbil' and Weeknd's 'Die For You' went viral on Tik Tok and together they reached the top of the charts. 

Stephen Sanchez, who is not very famous, went viral on social media and later managed to be streamed more than a billion times. Songs like JVKE's 'Golden Hour', Ruth B's 'Dandelions', Gayle's 'ABCDEFU' also topped the charts through viral routes. Songs like 'Die with a Smile' made by Bruno Mars with Lady Gaga, 'Test' by Sabrina Carpenter, 'Birds of a Feather' by Cat Ellis became famous on both streaming platforms and social networks due to the vibes he created.  The records set by

viral songs are also noteworthy. Miley Cyrus' 'Flowers' set record for most streamed song on Spotify in 24 hours. Carol G and Shakira's 'TQG' went viral after garnering millions of views on YouTube within hours. Musicians understand that the music interests of the new generation are full of diversity. They also pay attention to the moment the song creates. These trends are bringing the music industry closer to social media with songs like 'Aapti.'