The growing market for 'content creation'

The number of people embracing this field as a regular profession and making a career out of it is increasing significantly

Mangshir 9, 2081

Sajana Baral

The growing market for 'content creation'

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In Nepal, where there are about one and a half million social media users, people who make professional content creation a profession have also started to grow. Rather than creating content as a 'side job' by doing some other job, more and more people are embracing this field as a regular profession and making a career out of it. Content creators say that social media has not only brought them discussion and followers but also earned them income and recognition.

Parakram Rana, one of the young people working full-time as a digital 'content creator', says that there is a lot of potential here as the digital 'content creation' market is growing in Nepal. Parakram, who entered social media as a 'content creator' while still in Mumbai, finds that the 'content creation' market is expanding in Nepal, even though it is small compared to India. 'Mumbai is a very busy area for content creators, the pressure of work is so much that nothing else can be done,' he said, 'This area is still developing in Nepal, but Nepal is a growing market.' He said that he is trying to make the content of brands as attractive as possible because he wants to advance as a major profession. 'I try to make the content of the brands I cooperate with as engaging as possible so that it can last in this field,' he said, 'After taking it as a full-time job, it is like any other job, where you will feel pressure and stress like in the office and other jobs.' break In an event jointly organized by Child Safe Net, an organization working for the online safety of children and youth, and social media platform Tiktok, former Miss Nepal and 'Content Writer' along with Parakram Shrucha Pradhan, artist Angel Rai and other youths shared their experience of building their identity by dealing with the positive and negative aspects of digital platforms. Although the digital platform has given the new generation a place to express their creativity and voice, they have a common opinion that along with the development of skills in this field, people also need to develop the ability to respond to the day.

Parakram urged the youth to be vigilant about digital security. He also shared his experience of how hateful comments on his posts affected his mental health. "In the early days, I felt bad when people commented on my gender identity," he said. But with gradual understanding and guidance, I have strengthened myself. Now if someone makes hateful comments I block or restrict them. When such comments come, I used to question myself, but now I feel that they must have written something like that because of some pain.

Shruchha said that one can learn a lot of good things from social media and pointed out the need to use it responsibly. He believes that even though our smartphones have become an integral part of our lives and bring many positive possibilities, we need to use them safely and responsibly. "What we are spending time on social media is important," she said, "I have learned many beautiful things from there." But sometimes it is equally important to get out of the phone and understand the family, nature and the surrounding environment.' He emphasized that digital security requires both personal precautions and institutional initiatives. 'We should make the digital space so safe that everyone can feel comfortable there,' she said, 'the area where we are all present should not become unsafe.' During the covid epidemic, she has increased her activity on social media and has been able to gather a large number of followers by posting dance choreography and funny videos from how to cook food. 'I'm happy to be connected with a community that likes and supports my content,' she said, 'maybe because I'm young, I don't get much hate comments.' . "I learned skills like editing and photoshop by myself. Young people who want to enter this field should also pay attention to their skills," he suggested. Social media can make a big difference not only in personal life, but also in the professional sphere in terms of prowess, creativity and angel experience. However, they say that it is a means that should be used responsibly. Although

opens the door to new opportunities for young people, they have to deal with negative aspects like hate comments and trolling on social media, said the three 'creators'. Their message was clear – follow your passion, develop skills and become a part of the digital world responsibly.

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