Dating apps, which are the main means of finding love and companionship, are now struggling to retain Gen G and Millennials on their platforms, according to a study.

 According to the Pew Research Center, since Match.com started 30 years ago, online dating has brought about a massive change in the dimension of relationship building . However, the trend of young people leaving the dating app has increased recently.

About 10 percent of the world's people who are attracted to the opposite sex and about 24 percent of LGBT people meet their spouses online, according to a Pew Research study. In the news titled 'Dating apps could be in trouble' published by the BBC on Friday, journalist Fiona Macdonald presented the fact that young generations prefer to connect with platforms made for other purposes than dating apps. 

Only three months ago, Ofcom's "Online Nation" report, , mentions that 10 popular dating apps in the UK have lost 16 percent of their users . Accordingly, Tinder has lost 594,000 users, Hinge has lost 131,000 users, Bumble has lost 368,000 users and Grindr has lost 11,000 users.

According to the BBC, a spokesperson for Grindr has responded that they do not know the source of the data. A 2023 Statista survey showed that 61 percent of dating app users are between the ages of 30 and 49, and only 26 percent are Gen G.

The famous dating app Hinz has released 'Data, Advice, Trends and Expertise' or 'D.A.T.E.' In the report, many Gen-G users expressed their concerns about the dating app, fearing rejection of love proposals and appearing too desperate to find love.

In 2023, Match Group, the parent company of Match.com, OKCupid, Hinge and Tinder, reported lower-than-expected revenue after a decline in the number of paid app users. 

Young people who are out of dating apps are adopting new ways to connect with social media platforms like Instagram, Tik Tok, gaming apps, fitness apps, and even Google Docs. Clinic sexologist Maisa Battle, who is also a sex and dating coach, wrote in the column 'Ideas' of Time magazine .

She has written in a column about Gen G's new way of finding lovers and friends through 'Date Me' Google Doc . "An interesting dating trend is that Gen G users have started sharing information about themselves and their interests by putting a link to Google Doc in their social media bio," she said. are . The swipe model within the dating app is not effective, the app's algorithm is used to find a partner, and the app is a money-grubbing young user. The tendency of 'ghosting', i.e. not replying, by matched partners on the dating app is also annoying to many people.

While Millennials and Gen G generations are becoming disenchanted with dating apps, a study released last month by Match.com showed that the boomer generation (people aged 59 to 72) has significantly increased their presence on dating apps .

Since 2022, Match.com claims that the number of users around 60 years has increased by 340 percent. Apps like Tinder, Hinge Global, Sniffiz, Grinder, Bumble have also reported massive growth in both their free and paid users . 

The number of aging and single people on some dating apps has increased by 300 percent, according to a news report of the Indian media "Wired". In 2024, Tinder, the most popular dating app, reached 50 million active users. The report prepared by surveying more than 8,000 users of the