In recent times, the number of people doing business through social media is increasing and digital income is also attractive.
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With the use of social media, some have become businessmen and some have become 'content creators'. From Anupama Sangraula, who earns by sharing knowledge, Pranitha Nayaju Shrestha, who trades clothes, can become an example for many. The experience of these two says that the right use of social media can open the way of income.
Recently, the number of people doing business on social media is increasing. With the increasing use of social media, the 'craze' of digital income has increased. Many young people have started taking direct advantage of social media. They are earning through online 'Thript to Clothing Brand'. One of them is Pranitha Nayaju Shrestha. She has been doing online business through 'Pace 19' page since two years ago. His business started with 'Thript'. Old and unfit clothes were resold.
Pranitha's fashion was already a 'craze'. Hailing from Bhaktapur, she wanted to become a fashion designer. He wanted to make and wear new clothes. She later turned this desire into a business. He has his own reasons for naming the page. 'Pace' means speed means continuity. 19 his age at the time. He started his business with Rs 20,000 given by his mother and has now invested Rs 3 lakh. He says that the page is operated by focusing on teenagers. She does not look at the market trends in dress. Instead, he emphasizes how innovation can be given. First she makes 'samples', and with the help of a fashion designer she gives 'new looks' to the clothes. She said, 'I do sampling myself to see how to give clothes in new designs and make them through fashion designers and sell them.'
Now Pranitha, who is about to turn 22 years old, has started raising expenses through the page itself. Having become financially independent, she now plans to increase her viewership. She has also gained bitter experience in this business. He has faced many problems like asking for goods but not giving money. Narrating an incident, she said, "The main problem is not getting money after buying goods, we have to apply to the Cyber Bureau as well."
He believes that trust in online business has not increased due to many fake IDs. She says that fraud is on the rise because the products are kept at low prices and customers are also attracted to them.
Anupama Sangraula is a Chartered Accountant. She posts 'content' videos on social media such as financial, legal, educational. The awareness video made him a celebrity in no time. I have shared my experience while studying CA, many questions came through the first video. After that, I wanted to continue," she said. His journey, which started with Tiktok during the lockdown, has now reached YouTube through Facebook, Instagram.
How does she find 'content' on different topics that spread social awareness? She says, "My own experience is creating content." She is also influenced by Indian "content creators". The effect is, his dual character in the video. He thinks, 'Have I really become an artist?' So his interest since childhood was to become an artist?' So his interest since childhood was to become an artist. From
videos to direct messages, he gets requests to make videos on many topics. She also created 'content' for followers. She also takes the help of her husband in this. In the early days, my husband helped me with everything from editing to filming. Now she has matured. He has experienced that there is little social awareness in accounting, finance and even general matters of law. She said that the awareness about common issues like taxes, company laws and government regulations is also weak. He is spreading awareness by making 'content' on this subject.
