Nepal, in collaboration with the Asian Productivity Organization, has launched a five-day capacity building program on ‘Wellness Tourism: Packaging, Marketing, Accreditation and Certification’ for tourism professionals across the country from Monday in November 2025.
What you should know
Wellness is not just a trend, it is a way of life. And Nepal is the natural birthplace of this philosophy. Understanding this deeper meaning and potential, Nepal has launched a five-day capacity building program on ‘Wellness Tourism: Packaging, Marketing, Accreditation and Certification’ among tourism professionals across the country from Monday in November 2025 in collaboration with the Asian Productivity Organization.
The program, jointly organized by the Nepal Association of Tour and Travel Agents (NATTA), the National Productivity and Economic Development Center, and the APO, is considered the beginning of a big journey to make Nepal a world-class wellness destination, said Yuvika Bhandari, general secretary of NATTA.
NATTA president Kumarmani Thapaliya said that wellness in Nepal is not an imported subject, but a way of life that has been embedded in culture, tradition, and daily life for thousands of years. According to him, the original practice of meditation and yoga, Ayurvedic herbs, clean Himalayan environment, religious-spiritual awareness, and the intimate hospitality of the community are the natural strengths of Nepal. Which attract people from all over the world. If these strengths can be developed and presented in a scientific, managerial, and world-class form, Nepal will be able to stand strong in the global wellness tourism market.
Australian wellness tourism experts Catherine Droga and Sharon Kolka arrived in Kathmandu on Monday, and on the first day, they held extensive policy and strategy discussions with government agencies and businesspeople.
Dialogues with the Ministry of Culture, Tourism and Civil Aviation, the Nepal Tourism Board and other regulatory bodies discussed how Nepal can integrate wellness tourism into its long-term tourism strategy.
Meetings with key tourism industry associations provided a multi-faceted perspective on challenges in the wellness sector, trainer shortages, service standards and market readiness.
Foreign trainers are also taking participants on tours of Ayurveda clinics, yoga centres, spas and retreats. This on-the-job learning approach is expected to provide an opportunity to understand the current nature of Nepali wellness services, from customer experience, pricing to opportunities for service improvement.
