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For the American elections, it has been found that the candidates of both the Democrats and Republicans have spent a total of 10 billion 500 million dollars (about 14 trillion 70 billion rupees according to the current exchange rate) on advertising. Democrats spent $5.1 billion and Republicans $4.17 billion. The remaining $1.36 billion was spent by independent groups on campaign advertising.
AdImpact's data shows that the amount of money spent on radio, television, satellite, cable and digital advertising has been calculated.
According to an analysis by National Public Radio (NPR) of the United States, candidates spent the most money on advertising in Pennsylvania. Candidates and parties spent 1.2 billion dollars on advertising in Pennsylvania, which is considered to be one of the undecided states known as "swing states", which is in a very tight competition.
In Pennsylvania, Democrats spent $637 million and Republicans spent $543 million on advertising. Along with the presidential election campaign, there is also a tough competition in this state for the Senate and House elections. 344 million in the
Senate competition Dollars have been spent . However, the highest spending for the Senate election was in Ohio, where about $518 million was spent on advertising, according to an NPR analysis.
President The American media has presented the data of 3 billion dollars in advertising if done in all states .
"The presidential campaign appears to be largely confined to seven states," writes NPR, "with $4 out of every $5 spent in Pennsylvania, Michigan, Wisconsin, Georgia, North Carolina, Arizona and Nevada." NPR's analysis shows that the expenditure spent on the presidential election this time is significant.
In the general election of 2020, 371 million dollars were spent on advertising in Florida, but only 4 million dollars were spent this time. In 2020, the largest amount was spent in Georgia.
At that time, there was intense competition for the presidential election in Georgia and there was also a run-off election for the Senate. But all elections in Georgia in 2020 cost a total of $787 million, nearly half a billion dollars less than Pennsylvania saw this year.
