In today's digital age, content creation has become an influential and essential field. From small and large organizations to banks, hospitals, corporate sectors, everyone has started looking for content creators, script writers and influencers for the promotion, branding, advertising of their goods and services.

Travel content creation is playing an important role in promoting tourism, culture and local economy in Nepal. However, content creation is not accepted as a formal profession. 

The investment, time and effort we put in as 'content creators' is underappreciated. The content we produce is viewed by millions, benefiting the tourism sector, promoting local businesses. But our contribution is often overlooked. Still, many see 'content creation' as just an interest or a hobby. Very few perceive it as a 'career' or 'profession' with professional potential. It is not recognized as an organized business.

content creators are not considered skilled manpower. Society does not take ownership of the work we do or the content we create. It is our private property or creators 

has a tendency to assume content created at will. It is considered as something done to pass the time, for fun. Some use our content without permission. We don't even get the reward of our labor from that.

Although digital content creation in Nepal is still in its infancy, it has now started to become commercially established. In terms of revenue, travel content creators get the biggest bang for their buck from YouTube. When I started working on my own, I was able to progress through YouTube. Based on this income, I am now able to establish the company 'Kal Karnali Production' and build a team. 

Even if the average income is only 40/50 thousand rupees per month, this income helps to sustain. YouTube has become the most effective and sustainable platform not only for travel content creators but for everyone working in digital media. But you can't just be limited to YouTube. Social media platforms like Facebook, TikTok and Instagram are equally important to inform the audience about what they are doing and how they are doing it.  The comments of viewers outside the

are often emotional. Responses such as 'I wish I could go to such a good place', 'I wish I could do something back home' or 'If the government had prepared a safe working environment, we would not have come abroad' are frequently heard. This shows that the attraction of Nepali tourism, nature and culture is still alive among the Nepalis living abroad.

They are forced to stay outside without getting proper opportunities and environment. The view of the audience in Nepal is a bit different. Even though they cannot physically travel, they respond to experiencing new places just by watching our videos. They rely on our content to decide whether to visit a homestay, hotel or other new destination we discover. Most of the content creators are surviving in this field by finding brands themselves and collaborating. 

Currently, the number of people living abroad and investing in Nepal is also increasing. Nepalis living abroad have started investing in Nepal's organic products, honey, millet, phapar, handicrafts and other local enterprises. Some have built hotel booking apps, produced and sold travel gear. They want to collaborate with us to promote their products and services. We are also willing to promote the product or service if it is reliable.

We have been wronged by the lack of social media monetization. Digital does not depend on YouTube alone. The videos we shot, the content we created are going viral on TikTok, Instagram, Facebook. Even if the views are enticing, there is no earning from them. Our efforts are going in vain. The government should put pressure on social media platforms to open the option of monetizing these platforms in Nepal as well.

We do something, launch a product, make a video documentary, tell a story, create awareness content about climate change. But we have no support from anywhere. Singers, singers, artists are trusted by various organizations, car companies, banks, hospitals, they don't want us. We have to show all our things clearly, they don't believe. It's not asking for service facilities, it's not even saying that work should be made easier. This is sad.

No matter where you travel in Nepal, the support and assistance of the locals is very good. I think 99% of people are good. Due to this, it is easy to travel in Nepal. There are not many people in Nepal who only make travel content and discover 'hidden destinations'. There are only four or five such channels on YouTube. There aren't many people creating travel content exclusively for Instagram or collaborating with brands. But we are sure that the future of digital content creation will be good in Nepal.  The scope for