After being elected mayor of New York City in the United States, Zoharan Mamdani performed the song "Dhum Machale" on the stage of City Hall. Dhum Machale played in the background as he welcomed his mother, father, and wife onto the stage. This performance made his victory celebration more youth-friendly.

We can learn from him how to use social media in election campaigns. He made full use of social media by creating political content ranging from popular Bollywood dialogues to Shah Rukh Khan parodies and various languages ​​and cultural images. That is why Mamdani, a 34-year-old Democratic Socialist and National Assembly member from Queens, has achieved a historic victory as the mayor of New York City. His social media-based campaign has attracted international attention. Some have even praised it as the best social media campaign. With a total of 4.5 million followers on Instagram and 17,400 subscribers on YouTube, he received most of the 6.3 million US dollars in donations collected during the election campaign from social media campaigns. He is estimated to have spent about $88,000 on digital outreach and collaborations with influencers.  Mamdani delivered consistent messaging throughout the campaign, taking a firm stand against rumors spread against him.  His main slogan to make New York a “city where you can live and dream” resonated deeply with workers and young people.  He adopted a direct-to-people approach in his speeches and spoke directly to people. 

Mamdani promoted progressive policies such as free childcare, rent stability, fast and free public transportation, and government-run grocery stores with music videos, rap-style speeches, and cultural imagery on platforms such as X, Instagram, TikTok, and YouTube.  Short but clear messages, direct conversations with the public, and the use of meme culture made his campaign widespread and attractive. 

According to NBC News, his victory was possible due to his tremendous ability to energize progressives across the country. He defeated former Governor Andrew Cuomo in the Democratic primary. Yahoo News described Mamdani's victory as a "historic victory." He tried to explain complex policy issues in a simple way on social media through explanatory videos like "Mere Paas Ma Hai"-style Bollywood clips or mango lassi.

Mamdani jumped into cold water to criticize the high rents in New York. This time, he arrived at the annual event called the 'Polar Bear Club Plunge' in New York's Coney Island, wearing a swimsuit bought for $ 30 from a thrift store. Before jumping into the sea, he said to the camera, "I'm frozen... your rent will also freeze." He had pledged to freeze rents or prevent further increases if elected mayor. His stunt was also a copy of the trend of pouring ice water on himself that once went viral on social media.