With the emergence of new political parties and the election atmosphere intensifying, political propaganda from Nepal has increased on social media platforms like Facebook and Instagram.

According to the Meta Ad Library's 90-day report from August 31 to November 28, the 'Dynamic Democratic Party' is the largest party spending on political advertising in Nepal during this period. Pages opened in the names of various individuals and parties have also increased their presence in digital advertising. 

The Dynamic Party has spent a total of US$592 on 17 ads. This party, founded by Buddha Air operator Birendra Bahadur Basnet, has adopted a strategy to emphasize digital campaigns. In second place on the list of expenses is a page called 'Citizens for Voting Nepal'. This page has posted only one ad, spending $417 without an official 'disclaimer'. This page, which has 380 followers, introduces itself as a 'citizen initiative to promote voter awareness and is not affiliated with any party or government.' 

Similarly, 'Birendra Bahadur Basnet - Secretariat' is in third place among those advertising on the Meta platform. This page has spent $348 to post 8 ads so far. In this, Basnet's videos have been boosted with a poster saying 'My government is local government'. Congress leader Sunil Kumar Sharma has paid $211 for 5 and Vivek Bhusal has paid $117 to Meta for 4. Bhusal's ads are not 'activated' now, he had run 'sponsored ads' until Bhadra.

The report does not include the data on the amount spent on ads by the official pages of established political parties like Congress, UML, Rashtriya Swayamsevak Sangh (RSS), Maoists in the last 90 days. Some individual and small initiatives have spent minimally. For example, Rashtriya Swayamsevak Sangh (RSS) Vice President Swarnim Wagle and former MP Khimlal Devkota have spent $100 or less to promote their content on Meta. 

When calculating the number of ads, it is seen that a page with the surname 'Guragain' has posted the most ad content, 46. The page has been regularly boosting content that reflects the monarchy and criticizes the current major parties by investing $100 or less. Some posts have up to 35,000 ‘impressions’. Similarly, in the context of the Gen-G movement on 23 Bhadra and the protest on 24 Bhadra, a page called ‘Gen-G United Movement- Parivartan’ also seems to have spent $100 or less on 9 ads. 

New parties, especially targeting the House of Representatives elections, have launched political campaigns on social media. Digital platforms such as Facebook and Instagram provide political parties with the facility to reach targeted voters at low cost and in a short time. In recent years, digital advertising has become an integral part of election campaigns. There is also a growing trend of building a significant following on their pages by spending a lot of money on individuals. For example, a page that was started by posting a video to clarify the issue after a former senior judge was criticized gained 150,000 followers within two days. 

There is also an increase in the number of pages created around the Gen-G movement using words like ‘patriot’, ‘Nepali’, ‘Gen-G’, ‘monarchy’, ‘youth’ and promoting them on meta platforms. Pages and posts with titles like monarchy, corruption, awareness, campaign, and new Nepal are also seen to be heavily boosted, while content claiming to be supporters of political figures like Durga Prasai, Hark Sampang, Kulman Ghising, Balendra Shah, Ravi Lamichhane, and campaigns are also seen to be promoted with money.