According to 'X's 2025 trend analysis, users are more likely to engage in conversations about music, sports, pop culture, and entertainment than politics.
What you should know
The social network X (formerly Twitter) continues to be a popular place for debate and dialogue among users around the world. There is a strong consensus that X is the most popular platform for political content.
But the company's 2026 trend analysis released by shows a different picture - this year, not politics, but music, entertainment, sports and pop-culture-related topics were at the center of the conversation on X.
Although the presence of Western artists in music is strong, South Korean K-pop group 'Stray Kids' seems to have left everyone behind by a wide margin. According to X, 11.2 million posts related to 'Justin Bieber' and 10.1 million posts related to 'Cardi B' were published in 2025. But the number of posts related to 'Stray Kids' reached 45.7 million, which further confirms the global influence of K-pop on X and the digital activism of the fan community.
Netflix became the most talked-about platform this year for 'OTT' and television content. 'Stranger Things' became the most mentioned show on X, with data of 12.4 million posts. Similarly, posts related to the Korean series ‘Squid Game’ have reached 10.9 million. X projects that the discussion of ‘Stranger Things’ will continue to grow as the final part is scheduled to be released before the end of 2025.
The English Premier League has become the single most mentioned sports league on X. The number of posts related to it has reached more than 582.7 million. The company’s analysis states that sports dialogue on X traditionally receives high participation and other leagues including the NBA also make a wide impression.
In the field of fashion and lifestyle, the ‘Met Gala’ also created a wave of dialogue on X. Like every year, this event remained at the top of X’s trending list due to the extravagant outfits of the world’s richest people and celebrities. The report released by the company
shows that the scope of dialogue on X is broad, multifaceted, and flows according to the interests of the global community. This indicates that X users' priorities are still focused on entertainment, musical dialogue, and sports participation rather than political debate.
