Will the price of the iPhone 18, which will be released in September, also increase? According to research firm Omdia, the average selling price of smartphones worldwide is expected to increase by about 20 percent in 2026, reaching an all-time high.
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Apple is set to raise the prices of its products. The company's chief executive officer (CEO) Tim Cook has said that the price can no longer be kept constant. In an interview with the Wall Street Journal
, CEO Cook said that the price increase has been necessary due to the rising cost of memory chips. But he did not specify when the price increase will be and which products will be increased. It is not clear whether the iPhone 18, which will be launched in September, will be affected by the price increase. Memory chips are essential for smart devices such as mobile phones. But with the rapid expansion of artificial intelligence (AI), the price of memory chips has increased significantly in recent months.
'We are doing everything we can to minimize the impact of the large price increase on us. We were also trying to protect customers from its impact.' But the current situation is unsustainable,' Cook told The Wall Street Journal.
'Consumers are demanding devices, but supply is tight, and memory manufacturers are passing on big price increases to consumers,' Cook said. Cook, who has been Apple's CEO for nearly 15 years, will be replaced by John Turnbull in September. The price of RAM, usually one of the cheapest computer components, has more than doubled since October 2025.
While demand and use of AI are soaring, the Iran-US war has also disrupted the global supply of helium gas, which is essential for semiconductor (chip) production. This has further increased the cost of computer chip production. According to research firm Omdia, the average selling price of smartphones worldwide is expected to increase by about 20 percent in 2026, reaching an all-time high.
Omdia smartphone market analyst Chiu Le Xuan told the BBC that Apple's new phones could cost up to $150 more than the iPhone 17 series.
