Social network X (formerly Twitter) has released a new marketing calendar featuring global events and important dates for 2026. The calendar, designed for content creators, brands, and advertisers, features major sporting, musical, cultural, and fashion events throughout the year.

The calendar released by X is prepared in an interactive format. Users can view global events by month, and can also limit the list by region or nature of the event (such as sports, entertainment, fashion). According to X, 'from major sporting events such as the FIFA World Cup and the Olympics to famous music festivals and fashion weeks held around the world, you can see it in this calendar.'

Despite some recent controversies and changes, the company claims that X is still an effective medium for live events and 'live conversations'. Therefore, X says that this calendar can be useful for event-related promotions.

However, the calendar does not include detailed statistics on the popularity of each event, the number of posts or which areas have the most impact. Meanwhile, X has also revised its ad quality (ad quality)

guidelines this year. In an effort to make 'in-stream' ads more engaging, X has urged advertisers to reduce unnecessary distractions. The new guidelines prohibit the use of additional @mentions in advertising content, and also prohibit the use of hashtags and multiple emojis. So, if you are planning to publish ads or content on X in connection with a specific event, you should keep these new standards in mind.