Around 8 billion internet users around the world have started asking long and detailed questions in search engines and chatbots instead of short ones. The use of artificial intelligence (AI) has changed the way people ask questions, and more than 70 percent of people search by voice.
What you should know
What was the most searched topic on the internet in 2025? According to a report recently released by search engine giant Google and various AI chatbots, as usual, political events, war, climate change, pop culture, and lifestyle topics were the most searched topics this year.
However, the difference this time is that the search style has changed more than the content of the search. Compared to last year, the number of ‘Want more information about this’ style questions has increased by almost 70 percent and ‘How can I do this?’ behavioral questions have increased by 25 percent, according to Google’s report.
About 8 billion internet users around the world have started asking long and detailed questions in search engines and chatbots instead of short questions as before. Simon Rogers, data editor at Google Trends, has mentioned that the way people ask questions has changed with the increase in the use of artificial intelligence (AI).
Along with various topics related to technology and work, there has been a lot of search on the internet about very personal psychosocial topics, medical information, health and other topics of daily life. Interestingly, the report shows that even the thoughts posted on social media are being searched for in AI-based search engines. Some are joking that 2025 should be remembered as the year of ‘Tell Me About’ because internet users searched for every topic in chatbots by saying ‘Tell Me About’.
‘People are not looking for short answers, they are looking to understand the world around them,’ wrote Rogers, data editor at Google Trends, in a blog post. ‘AI features are making people ask questions on Google in a conversational style, as if they were talking to a friend.’
It is being analyzed that the year 2025 played a significant role in making people proficient in this new style of internet use. Along with the changes seen in internet search, search engines including Google, Edge, Firefox also invested heavily in ‘AI assistant tools’ this year.
Dominance of Indian content on Google
The most searched thing on Google was about Google’s AI assistant tool, Gemini. In second place, the most searched stories were about India vs England, Charlie Kirk, Club World Cup, India vs Australia, Dipsik, Asia Cup, Iran, iPhone 17 and Pakistan and India. The ‘Search’, ‘News’, ‘People’, ‘Deceased’ categories of Google Trends contain some Indian content. This means that in the year 2025, Indian content was searched a lot on Google.
In the ‘News’ category of Google Trends, the most searched stories were about Charlie Kirk’s assassination, Iran, US government shutdown, election of new Pope, Los Angeles arson, Hurricane Melissa, TikTok ban, Zohrab Mamdani elected, USAID and Kamchatka earthquake and tsunami. Similarly, the most searched stories were about American singer David in the ‘People’ category of Google Trends. Rapper Kendrick Lamar, comedian Jimmy Kimmel, Charlie Kirk's murder suspect Tyler Robinson, Pope Leo XIII, young Indian cricketer Vaibhav Suryavanshi, Australian fashion designer Bianca Censuri and climate activist Greta Thunberg were among the most searched for deceased individuals.
Among the most searched deceased individuals, American political activist Charlie Kirk was found to be the most searched for. Kirk was shot and killed while speaking on stage at Utah Valley University on September 10. Tyler Robinson, 22, has been arrested as the suspect. Charlie Kirk was a staunch supporter of US President Donald Trump, a Republican Party ally and a prominent right-wing activist. A podcast show about Kirk was also among the most searched for.
Similarly, famous British singer Ozzy Osbourne, wrestler Hulk Hogan, American actresses Michelle Trachtenberg and Diana Keaton, Pope Francis and Bollywood actor Dharmendra were searched a lot on Google. In the ‘Food and Drink’ category, many people wanted to know how to make Hot Honey, Marry Me Chicken, Chimichurri, Shea Pudding, and White Chicken Chilli.
In ‘Games’, Ark Raiders, Battlefield Six, Strands, Spilt Fix, and Claire Obscure: Expedition 33 were searched a lot on Google. In Google Maps, Tokyo’s Ikebukuro Station, Osaka’s Sin-Osaka Station, Osaka Station, Miyagi’s Sendai Station, and Hiroshima Station were searched a lot.
In the year ‘Tell Me About...’
Studies have shown that the number of queries like ‘Tell me about...’ and ‘How do I...’ has increased significantly in the year 2025. This time, users did not rely on browsers like Chrome, Edge, and Safari for internet search, but instead used apps and devices. After the change in internet search, Microsoft started calling the Edge browser an ‘AI browser’. The ‘Co-pilot mode’ in Edge has brought the facility of reading all the tabs opened by the user and understanding what the user is looking for and searching the internet based on that. With this, internet search has now become automated. That is, answers and information are available even before the user asks.
‘Voice assistant tools’ like Siri, Alexa, and Google Assistant have also been established as the basic style of internet search this year, according to TechCrunch news. Analysts have pointed out that more than 70 percent of people worldwide use voice search, and this has changed the question format to include full-sentence questions with words like ‘who’, ‘when’, ‘where’, and ‘how’.
Users are asking not only ‘what happened?’ but also ‘what does this mean for me?’ questions about elections, leadership changes, political conflicts, voting rights, economic policy, and security, according to a report by Sally Cheng, Humera Lodhi, Maya Swidler, and Noah Bresner published in the AP and Axios.
Along with current affairs, users are also searching for information on personal life needs on the Internet.
The report points out that the number of ‘how do I...’ questions on household expenses, assisted employment, food prices, and mental health has increased significantly on average. In the list of ‘Most Asked Questions in 2025’ released by Amazon Alexa, questions like ‘How long does it take to poach an egg?’, ‘How wide is the Earth?’, ‘How early do you fall asleep?’, ‘What is the price of Bitcoin?’, ‘What is AI?’, ‘How old is Donald Trump?’ are seen being asked a lot.
Alexa was asked a lot about Hollywood star Tom Cruise this year. Then there were a lot of questions about British player Peter Crouch. British users asked Alex about Cristiano Ronaldo, Taylor Swift and Elon Musk. “People were most curious about the net worth of Musk, YouTuber Mr. Beast and Taylor Swift,” writes CNN Business journalist Liane Colerin. “There were also many questions about who Ed Sheeran is married to and who Rob Stewart’s wife is.”
Alexa was most frequently asked by users to play Taylor’s song. Bruno Mars and Rose’s “Aapache” was the most played song. Netflix’s “K-Pop Demon Hunters” was also among the most played songs. Although Google and Amazon Alexa reports on where the most searches were made by country, Nepal is not included. In India, Alexa was searched for a lot of information about K-pop artists BTS, Jennie and Black Pink. In addition, there were many questions about Virat Kohli’s net worth and the “wife” of unmarried Salman Khan.
What was the most searched on the internet in 2025?
deceased person
Food and drinks
Games
Ark Raiders, Battlefield Six, Strands, Split Fix, Claire Obscure: Expedition 33
– With the help of the agency
