This collaboration aims to deepen Somani Ceramics' relationship with Nepali consumers and further strengthen its leading position in the market.
Somani Ceramics Limited has appointed former Nepali cricket team captain Paras Khadka as its official brand ambassador for Nepal and Southeast Asia.
The collaboration aims to deepen Somani Ceramics' relationship with Nepali consumers and further strengthen its leading position in the market.
Paras Khadka will be the brand face of Somani Ceramics in Nepal and will be involved in various brand promotion activities for all Somani Ceramics products including tiles, bathware, adhesives and waterproofs, the company said.
Sujit Mohanty, Co-Chairman of Somani Ceramics, said he was delighted to welcome Paras Khadka to the Somani family, adding that Paras' dedication and journey to excellence will reflect our principles of innovation and leadership.
As the number one tiles and bathware brand in Nepal for a long time, he believes that Paras' credibility and connection with people will further strengthen Somani's mission of quality, design and trust.
Anshuman Chakraborty, Head of Marketing and Vice President of Somani, recalled that Paras, a renowned all-rounder and a household name in Nepal, was popular across generations not only for his excellence and leadership on the field, but also for his honesty and positive impact.
Paras Khadka, who is also the Secretary of the Cricket Association of Nepal (CAN), expressed his excitement about the partnership and said that he was happy to collaborate with a brand that constantly strives for excellence and quality, as are the values he has adopted in life.
