Binod Bhandari, a member of the Nepali national cricket team and wicketkeeper-batsman for Sudurpaschim Royals, has become the brand ambassador of Dhangadhi-based Bread Box. The announcement was made at a cafe in Dhangadhi on Sunday.

The cafe aims to connect Bhandari's popularity, dedication to sports, and the positive impact he has made among the youth of the Far West with the brand's identity. Bread Box itself is launching a campaign to introduce local products and quality tastes from the Far West to the country. 

Bread Box owner Subash Shahi said, "Binod Bhandari is the pride of the Far West. His discipline, hard work, and leadership skills represent the core philosophy of our brand. This collaboration will further increase the trust of the youth in local products." 

Bhandari, who has become the brand ambassador, said, "I am proud to be associated with Bread Box. I myself am a player from the Far West and am happy to collaborate with Bread Box on the journey to introduce local products at the national level." Bread Box has three branches in the cricket city of Dhangadhi.