The partnership will see both parties engage in activities such as joint promotional campaigns, brand promotions in support of players, in-stadium product displays, and digital collaborations, according to the Bolts.
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Famous Steel has partnered with the defending champions Janakpur Bolts for the Nepal Premier League (NPL). The Bolts are confident of taking Famous Steel to a national level and reaching millions of viewers through television, digital platforms and sports fields.
Famous Steel, which has already established a strong business presence in Madhesh Pradesh and Janakpur region, has stated that this collaboration is a great opportunity for Famous Steel to emotionally connect with local consumers and strengthen brand loyalty.
Famous Steel's main manufacturing plant is located in Butwal Industrial Area, Ramnagar-12, Butwal. A skilled team of experienced engineers, designers and technicians has always worked collaboratively to maintain the brand's core values such as quality, innovation and sustainability. Under this partnership, both parties will carry out activities such as joint promotional campaigns, brand promotion in support of players, product displays in the stadium and digital collaboration, Bolts stated.
As per the agreement, Famous Steel will associate its brand with the success and strength of Janakpur Bolts. It is believed that this collaboration, which supports sports and youth motivation in Nepal, will help Famous Steel establish itself as a new market expansion, modern and youth-friendly brand.
