Culture and capitalist consumer culture are in sharp harmony - now in the world market. In such a market-oriented culture, multinational companies or beauty processing companies are organizing beauty and fashion programs especially targeted at women for the sale of their products.

Those who participate in those projects may have their personal choice and freedom, but through social networks that have developed with information and technology, all kinds of girls, teenagers and young women from the lower and middle classes living in villages and cities are also attracted to the world of beauty treatments, fashion and glamor. 

If we look at the glamor world, which is currently being widely discussed, the clothes and jewelry worn by the film actresses at the Cannes Film Festival, especially the Indian actresses, are the most talked about. Along with the discussion of the Cannes Film Festival, the next discussion is Miss World.

A British girl participating in Miss World left the pageant in Hyderabad, India in the middle, and in leaving the pageant, the contestants including herself had to please the adult men who provided funds for the pageant. Contests like Miss World and Miss So-and-so are certainly examples of consumerism, where female bodies and beauty are used to entertain the interested audience. In such contests, the respective beauties have to apply various treatments on the female body and face and present themselves to the connoisseur of beauty. 

The British beauty has also made public her views on beauty pageants and sex workers. She said, "Emotionally, what kind of experience do those women who are called 'prostitutes' have towards the profession they are involved in or towards themselves, from which they are making a living!' 

The freedom to express one's happiness and one's abilities is also within the freedom of women. But if women's freedom and self-esteem is hurt while choosing their professions and interests, it is the duty of a responsible woman to leave the profession if she does not find it interesting, to point out the shortcomings in those professions or competitions, to publicize the bad parts and to bring such professions or competitions on the right track. 

Some limited women from the field of beauty contests, movies and other fields are seen to be living their lives financially and with name fame, but the life of other contestants after the competition remains anonymous. However, in any competition, those who succeed or are made, they will take the prize. 

Because of their contributions through various movements, today women are also citizens of the country. Still, in some countries, due to war, rituals, religious practices, etc., the status of women has not been portrayed as a complete human being. 

Socialist feminists view beauty pageants critically. They argue that these pageants reinforce patriarchal norms and objectify women. Limiting women to their physical appearance, enforcing beauty standards, such standards can sometimes be harmful to women's self-esteem and well-being. Socialist feminists analyze beauty pageants by linking them to the capitalist system.  In the

beauty pageant, women are once again objectified and controlled, and it seems that for men, a woman means to be beautiful, to be glamorous. Does the standard given to women and girls to be beautiful include all types of women? Women with disabilities, women farmers, women workers, women of different colors are included in that recognition? Are women who are not included in the measurement map of the standards included in it?

These kinds of questions also arise, are marginalized women not beautiful? Are the women selected or participating in the competition only "beautiful" among the women of the world? Many such questions are raised by these beauty pageants. Beauty is a socially constructed concept that serves to reinforce patriarchal power structures.

Capitalism, patriarchy, and consumerism intermingle have presented women as a symbol of culture and civilization as a shield. As an example, 'Operation Sindur', used in the recent India-Pakistan conflict, and the fact that former Miss World Aishwarya Rai attended the Cannes Film Festival wearing vermilion as a symbol of India's great culture and the strong beauty of married women can be taken. There are many such examples that women are not the only ones involved in women's beauty and a structure dominates it.  Although

beauty pageants are often presented as a platform to showcase beauty and talent, most pageants are designed to attract a male audience. Where the contestants are judged on the basis of how they perform keeping in mind the physical attractiveness and male gaze. Such beauty pageants promote traditional gender roles without allowing women's aspirations and opportunities to open up. When the

beauty pageant has become a global trend, it is necessary to criticize the unrealistic beauty standards and objectification from a feminist point of view. Women should understand and analyze the structural political maneuvers for women's beauty and such beauty pageants.