The price of 'Ruslan - Refreshing Alcoholic Beverage', available in an attractive 275 milliliter can, is set at Rs. 225 per can.
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Jawalakhel Distillery has launched a new 'Ruslan - Refreshing Alcoholic Beverage' in the ready-to-drink (RTD) category in Nepal.
According to the company, this product has been introduced in the Nepali alcoholic beverage market for the first time in the ‘Peach Ice Tea’ flavor. The first version of ‘Ruslan’ has been specially prepared with 5 percent alcohol content (ABV) and is specifically targeted at the young generation looking for different ideas and new experiences.
The company has transformed ‘Peach Ice Tea’, one of the popular soft drink flavors worldwide, into an alcoholic form and presented it as a modern and easy-to-drink beverage. The company has said that the 5 percent alcohol content has been an attempt to transform the familiar taste into a new experience.
This drink, available in an attractive 275 milliliter can, is currently being sold in shops in Kathmandu for Rs. 225 per can. According to Jawalakhel Distillery, ‘Ruslan’ is expected to start a new chapter in RTD beverages in Nepal. The company plans to promote it as a brand connected to the changing lifestyle and social culture of the new generation.
