Indian electronics brand (BTL) has officially entered into a strategic partnership with Limbic Advertising of Nepal. Bajaj Tubes Limited Chief Executive Officer Naveen Bajaj and Chief Operating Officer Prince Bajaj and Limbic Advertising Managing Director Pragya Sharma signed the MoU.

Under the agreement, Limbic Advertising will now be BTL's official brand consulting and advertising partner in Nepal. Now the Indian group will directly give all its marketing responsibility to the Nepali agency.

Bajaj Tubes Chief Executive Officer Naveen said that the aim is to bring the technology-friendly products of BTL to Nepalese households. Now Limbic Advertising will lead the brand's strategic positioning, advertising campaign, influencer marketing, POS branding and brand consulting.

Managing Director of Limbic Sharma said that it is a great opportunity and responsibility to get the trust of the Indian group.