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Pepsi's beverage brand Mountain Dew has launched 'Peaks of Courage' in Nepal. It is said that the Mountain Thalia campaign in collaboration with Nepal Tourism Board and Discovery Channel will provide information about many unpublicized snow peaks of Nepal.
For decades, the story of Nepal's mountain climbing has been centered on the famous snow peak. Pepsi says that Pics of Courage will highlight the fact that Nepal is not only the home of Mount Everest, but also the land of the world's most adventurous climbers.
The aim of the campaign is to inform about Nepal's unknown peaks by inviting seasoned climbers and new adventurers through attractive stories.
