Critics say that although 'Blue Love' is primarily a love story, it also subtly highlights social, cultural, and economic aspects.
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The novel 'Blue Love', which covers love, friendship, family, and the conflicts of youth, is very popular with the youth.
The novel's publicity has increased due to social media, its publisher says. Many videos of readers of 'Neelo Prem' dancing, laughing and crying while leaving the house are viral on social media, including TikTok.
Publisher Indigo Inc. has informed that more than 25,000 copies of 'Neelo Prem' have been sold within 6 months of publication. This number is considered remarkable for a book by a new author in recent years. Although author Purushottam Bajgain is a new name among Nepali readers, his writing style and sensitive approach are making a big impact with his first work.
'Presenting literature in a simple way and attracting the new generation to Nepali literature is the need of the day,' says author Bajgain.
Publisher Bishnukumar Poudel said that it is the responsibility of the publisher to encourage new writers.
