Adidas jacket unveiled at Shanghai Fashion Week goes viral worldwide

The phrase ”jacket brought back from China” is currently trending on social media.

Falgun 5, 2082

Kantipur Reporter

Adidas jacket unveiled at Shanghai Fashion Week goes viral worldwide

We use Google Cloud Translation Services. Google requires we provide the following disclaimer relating to use of this service:

This service may contain translations powered by Google. Google disclaims all warranties related to the translations, expressed or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose, and noninfringement.

Adidas Jacket's Chinese-style track jacket, first unveiled at Shanghai Fashion Week, has now become a global sensation.

The jacket has gone viral on social media due to its design that reflects traditional Chinese clothing and a modern sports style. Social media users have dubbed this Adidas jacket the ‘Chinese New Year Jacket’ or ‘Tang Jacket’.
The jacket was initially sold only in China. It was then made available in some Asian markets and in Europe in February. Its market price has been revealed to be up to $400. Adidas jacket unveiled at Shanghai Fashion Week goes viral worldwide
According to Adidas, this jacket was designed by a Shanghai-based design team targeting Chinese consumers. The company is strengthening its presence in the Chinese market by collaborating with local designers and artists. The company’s revenue in China is estimated to have increased by 10 percent in 2024. Videos that have received millions of views on social media have further increased its popularity. The saying ‘the jacket brought back from China’ is currently trending on social media.

Kantipur

Link copied successfully