Adidas Jacket's Chinese-style track jacket, first unveiled at Shanghai Fashion Week, has now become a global sensation.

The jacket has gone viral on social media due to its design that reflects traditional Chinese clothing and a modern sports style. Social media users have dubbed this Adidas jacket the ‘Chinese New Year Jacket’ or ‘Tang Jacket’.
The jacket was initially sold only in China. It was then made available in some Asian markets and in Europe in February. Its market price has been revealed to be up to $400.
According to Adidas, this jacket was designed by a Shanghai-based design team targeting Chinese consumers. The company is strengthening its presence in the Chinese market by collaborating with local designers and artists. The company’s revenue in China is estimated to have increased by 10 percent in 2024. Videos that have received millions of views on social media have further increased its popularity. The saying ‘the jacket brought back from China’ is currently trending on social media.