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Lately, 'Lububu' is becoming popular in Asia from Hollywood, Bollywood celebrities or let's say from America. The cute and interesting doll 'Lububu' has created a sensation in the world market in a short time in fashion, toy collection and online.
It is not only a style of celebrities but also a means of emotional connection between social media users . In 2015, Hong Kong-born artist Kesing Long's 'Lububu' is a character in the comic book 'The Monsters', which was produced by the Chinese company 'Pop Mart' as a soft toy.
How did Lububu's craze grow?
The toy is sold through a 'blind box' system that allows users to buy the toy without knowing which version they will be getting, making them eager to collect the toy and buy another version again. The craze of this doll is increasing with the use of
celebrities. International celebrities such as Blackpink members Lisa and Rose, singer Rihanna have embraced the trend and the demand for it has grown even more after celebrities have been spotted hanging on to the bag. 'Lububu' is not just a doll but becoming a fashion .
Platforms like Tiktok, Instagram, YouTube have played a major role in the immense popularity of 'Lububu'. After watching the unboxing video, customers are more excited to collect the doll and its craze is increasing.
"Lububu" produced in China is produced and sold in China. Similarly, a report has shown that Thailand has the most doll sales distribution and craze in America. The attraction created by the unique design, mysterious sales style, influence of social media, celebrity endorsement, scarcity and resale value are the key factors behind the success of the 'Lububu' doll.
