Will artificial intelligence (AI) be the future, or the end of the film industry? There is currently a heated debate in the global film industry. Like in every field, the use of AI is increasing in the film industry. However, some filmmakers argue that technology should not be used in the artistic and creative expression of film, as it is a medium of art.

Just two years ago, Hollywood actors and writers went on a general strike demanding protection from AI and stopped work. However, AI technology had already spread to TV and video games before it entered the film industry. The latest Oscar-winning film, which was also used in an AI film, has sparked protests among filmmakers.

The film 'Emilia Perez', which was nominated in 13 categories and won two awards at the 2025 Oscars, and 'The Brutalist', which was nominated in 10 categories and won three Oscars, were both found to have used AI. Adrien Brody, who won the Oscar for Best Actor for ‘The Brutalist’, used AI to make his pronunciation easier when he had to speak Hungarian in the film. In fact, famous actors from Tom Hanks to Harris Ford have been found to age their looks through AI (de-aging) to look fit in their characters. The use of

technology is now widespread. It cannot be denied, nor can all creative work be entrusted to technology. Last year, Open AI organized the AI ​​Film Festival in Los Angeles. Where the Russo brothers (Joe and Anthony), film directors and producers of Marvel Movies, said that they now plan to invest $400 million in using AI technology in films. However, they are also not clear about how the use of AI will affect the future of the entertainment industry in the future.

AI has become a 'synthetic actor' created by AI not only in film scripts, animation, sound, but also for acting. Singers have also started to 'clone' their voices and faces and prepare songs/music, and have started to actively engage in copyright issues, from registering 'trademarks' to copyright issues. Just a few weeks ago, singer Taylor Swift also reserved all rights to her voice and image so that no one can use her voice and image without permission.

However, at the ongoing Cannes Film Festival in France, actress and Cannes jury member Demi Moore has appeared positive about the use of AI in films. She has come under fire after she made comments about filmmakers who oppose AI. Actress Moore has suggested that the entertainment industry stop 'fighting' with AI. Instead, she has suggested filmmakers learn to work with AI.

‘Resistance breeds resistance, this is the time of AI, but we are trying to fight it. If so, we are fighting a war that we are sure to lose. So it is wiser to find ways to work with its help,’ she said at the Cannes Film Festival, ‘Are we filmmakers doing enough to protect ourselves? I think, probably not.’

However, her statement has sparked widespread outrage on social media. Some critics have accused Hollywood actress Moore of selling the future of filmmaking to Silicon Valley and tech corporations. One critic even said that she is presenting herself more as an investor than an artist. ‘She sounds like an investor, not an artist. "She is completely ignorant of technology and art," the critic said.

But Demi Moore's comments have also received support. Supporters have also written, arguing that the film industry has no choice but to move forward by adapting to the times and embracing science and technology. "AI is the future of film, those who do not adopt it will be left behind," one supporter wrote on social media. Another added, "You can kneel down and protest against AI, but no one can show a logical path against it. You cannot change the minds of millions of people by posting it virally."

Then, Demi Moore further argued that there are creative aspects of film that cannot be replaced by machines. "There are beautiful aspects of using it." But the truth is, there is no reason to be afraid, because it can never replace living art that comes from the soul,' she also spoke about the growing tension in the entertainment sector regarding political expression. She also warned against 'self-censorship' amid the global debate on freedom of expression, saying, 'I think part of art is expression, so if we start censoring ourselves, we stop our creativity.'

Artificial intelligence has long been portrayed as a villain in Hollywood. In 'The Terminator', the AI ​​used by the US military is shown to be bent on destroying everyone on Earth. However, since 2025, Hollywood has created an AI actress for the first time. The first AI actress, Tilly Norwood, created by British actress Aline van der Velden in February 2025, has now become a warning bell for artists around the world. Welden has described Norwood as a future Scarlett Johansson or Natalia Portman. Currently featured in AI-generated modeling shorts and in some successful film scenes, Norwood has also become a celebrity on social media. Currently, she has reached 150,000 followers on Instagram alone.