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At a time when its main competitor, TikTok, is mired in legal and political entanglements, Meta is preparing to further strengthen Instagram. In 2025, Mark Zuckerberg, the world's third richest billionaire, plans to release his new artificial intelligence (AI)-based meta movie generator.
AI-generated video editing on platforms including Instagram allows users and content creators to It is claimed that more options for branding and promotion will be available.
In an event on Wednesday, Adam Mosseri, the head of Instagram, demonstrated using the Zen AI video editing feature . He says that this new feature will simplify video editing. This feature is expected to be useful for content creators and users who do not have special video editing skills. This AI technology of Meta can be understood as a bet to stay ahead of the competition and increased investment in AI by big technologies such as Google, Amazon, OpenAI, and X.
It is being discussed that OpenAI's video generating platform named 'Sora', which was released this year, did not give the expected results. Adobe has launched its video model called 'Firefly' in September 2024 . It uses generative AI to create videos . Google has released 'Vio 2' in the competition of generative video creation . Companies like Amazon and X are also continuously working towards this technology .
With over 2 billion monthly active users, Instagram is considered one of the most popular social media platforms in the world. The number of Insta users in India alone is around 390 million and India is also the largest market for this platform . America and Brazil are in second and third place respectively . Due to this huge presence of users, Instagram earned almost 50 billion US dollars in 2023 alone . This is 37 percent of Meta's total revenue . With the growing and aggressive presence of the
video sharing platform, Tiktok, and many other content generating platforms, META has been relieved by the ban on Tiktok in countries with large populations and internet users, including India. Meta owner Zuckerberg's steady income also suggests that his latest efforts are working.
He is also accused of playing an active role in banning TikTok in America. The arrival of Meta Movie Generator will further increase user usability on Instagram and provide more branding and promotion options for users as well as content creators and businesses. Available The head of Instagram claims to do it.
