On the first day of performance of Poorna Bahadur's Sarangi, its lead actor Vijay Baral went to see the first show on October 15. But the hall was almost empty. Baral was disappointed when his film got very few shows in the halls and did not even see an audience. Baral's wife Pramila Khanal, who went to see the film with him, gave courage and said, "The film is well made, the audience will come from tomorrow, don't worry."

But since two more big Hindi films 'Singham Again' and 'Bhulbhulaiya 3' will be released from the second day, there was a risk that the existing shows of 'Poorna Bahadur Ko Sarangi' would also be cut. Even the producers had given up hope after the business was not satisfactory on Friday. However, suddenly a video of a viewer crying after watching 'Poorna Bahadur's Sarangi' came to Tiktok. After the video went viral in a short time, the audience became curious about the film, gradually all the shows across the country were filled. From the third day of the exhibition, the film not only increased its shows, but also increased two big Hindi films.  On the 10th day of

performance, 'Poorna Bahadur Ko Sarangi' did a record business of 39 million in a single day, including 465 shows across the country, including 'Housefull'. Producer Vinod Paudel has said that 'Poorna Bahadur's Sarangi' has done business of 27 crores in 15 days till Thursday. According to the Central Cinema Management System (CCMC) box office system of the Film Development Board, the film had sold 520,000 tickets in 11 days till last Sunday. 

Similarly, the two films 'Chakkapanja 5' and '12 Village' which were released on Dasain managed to sell 5 lakh 19 thousand and 6 lakh 91 thousand tickets respectively from the box office for 39 days on Sunday. Even if the ticket price of the hall is to be kept at an average of 300 rupees, 'Poorna Bahadur Ko Sarangi' has reached a gross collection of 20 crores in 13 days. Its aggressive business is not only limited within the country, it is creating a sensation at the box offices of Australia, America, UK, Canada, New Zealand and other countries. If the producer's claim is to be believed, 'Poorna Bahadur's sarangi' has done business of over 20 crores outside the country. Even after two weeks, the viewership of this film has not decreased.

Within a month of Dasain and Tihar, 5 Nepali films and 7 foreign films were screened. In which 'Chakkapanja 5', '12 Village' and 'Poorna Bahadurko Sarangi' have become superhits, while 'Behuli from Meghauli', which was removed from the hall in two weeks, and 'Zwainsaab', which was left behind by two big films, also secured investment. According to CCMC data, 5 Nepali films sold nearly 1.9 million tickets across the country within a month. While only 7 foreign films released during this period could collect 3 lakh tickets. 

breaking the record that even 3 percent of the population does not watch indigenous films in a year, this time during the Dasain-Tihar holidays, twice as many people came to watch these films, according to the box office data of the Film Development Board. CCMC, which collects the data of the 'real time box office' of halls across the country, has done business of around 600 million rupees with only five indigenous films in a month. "I didn't believe that our Swadeshi films would take such a leap," said actor Baral, "It's magic." He says, 'If the audience relates themselves to the film, then nobody will feel anything.' According to Tripti Giri, General Manager of the multiplex channel QFX, which has the highest number of sales,

, the Nepali film that was screened at Danjoma Tihar on Dasain has set a high commercial record. The halwalas say that the way 'Poorna Bahadur Ko Sarangi' drew the audience to the hall, no foreign film has set such a record before. 

Now even the shows of Purna Bahadur's sarangi after 2/3 days are seen as house full. Such a situation has never been seen before," she said. Nepali films that have been screened during Dasain and Tihar shows that the business of foreign films is higher than that of foreign films in the history of QFX. 

Tripti says that the surge of the audience is because the audience can feel themselves in the story of 'Poorna Bahadurko Sarangi'. This film is like a story of a house. That's why they are advising each other to see each other," she said. She says that because of 'word of mouth publicity', the audience has flocked to this film. Now families are coming to watch this movie. QFX saw the highest number of viewers in its history this Dussein. She claims that the film released on Tihar has surpassed that number.

Publicity

Actor Baral, who is popular with his film 'Word of Mouth', also accepts. The video of crying in the hall was released by the film production team. The film gained buzz after the video went viral on Tik Tok. After that, the film became a must-see for the general audience. Baral says that the business of the film has magically increased due to the word of mouth publicity of the audience. It was magic for me. This film showed that our Nepali films can also do crores of business. Nepali films also showed that foreign films can be replaced if we can create a style called story," he says. 

Director Nischal Basnet has also been shocked by the aggressive business done by Nepali films since last month. Nischal claims that films like 'Poorna Bahadur Ko Sarangi', which did not have much buzz in the opening days, got this achievement due to the positive publicity of the audience. It has been proven time and again that word of mouth publicity, if done in the right way, shows amazing results. However, 'Poorna Bahadur's sarangi' is drawing the audience to the hall in a special way," Basnet said, "This shows that the audience has a good view of Nepali films." Since Dasain, the audience has been promoting Swadeshi films in terms of content and entertainment. If word-of-mouth publicity is a major means of promotion, then the next film should be able to reach more audiences. Their reaction will draw the audience to the hall,” Nischal said. He claims that not only the audience should experience it, but also the performance of the artist should be strong.

"Behuli from Meghauli" which has been on display since the days of Ghatasthapana, also took a few days to reach the audience. The same happened with Nischal's previous film 'Dimag Bad'. Nepali films have been doing business of 80/90 crores since last decade. Therefore, in such a situation, Halwala, filmmakers should all work together," Nischal said. 

film distributor Prachandaman Shrestha says that Nepali films get a wide audience during Dasain and Tihar. While the comedy film was dominating, the audience also watched the action film '12 Village'. Now I came across the story of Bhuyanmanche in 'Poorna Bahadurko Sarangi'. It impressed the audience, the word of mouth became stronger," Prachandaman said. He says that recently, social media is becoming an important platform for the promotion of Nepali films. Earlier, the film was not promoted in this style. At the time of 'Darpan Chhaya', it took 3/4 weeks for word of mouth publicity of the film. But, now it reaches the audience immediately through social media,' he said. 

Distributor Shrestha claims that Nepali films have been proving themselves strong at the domestic box office for a decade. According to him, Kabaddi 4 became the highest grossing film of that year. 'Chhakkapanja 3' also set the record for the highest grosser in the year it was released. Lately, domestic films have shown the courage to compete with foreign films. 

Another actor, Deepakraj Giri, also argues that the film-watching culture of the Nepali audience is increasing. Film market depends on film viewing culture. What is the habit of watching movies in any country? How much do they like the movie? How much film is connected with life enhances the film-watching culture,' argued Deepak.