Marketing boosts enthusiasm among farmers

Mangshir 30, 2081

Pathak Patra

Marketing boosts enthusiasm among farmers

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The news published in Kantipur titled 'Kathmandu Mahanagar by collecting and selling vegetables from other municipalities' has given hope to the vegetable farmers of Kathmandu Valley and Serofero.

Vegetables are among the agricultural products that consumers prefer to consume fresh. Farmers want to get maximum profit from the vegetables produced by shedding their blood and sweat. However, due to the continuous increase of middlemen, complaints can be heard everywhere that innocent farmers are getting 70-75 percent less than the prevailing market price. It is not found that most of the government agencies are providing incentives and facilitating the marketing for those engaged in agricultural work and laying the foundations of the rural economy. In other words, activities such as vegetable and other agricultural products and animal husbandry have become the daily routine of most of the farmers in the villages from the Himalayas to the Terai. In places where there are market facilities, every agricultural activity has become a profitable business, but where there is a problem of marketing, there is a lot of frustration among the farmers.

The ``Agro Pulling Program'' introduced by the Kathmandu Metropolitan City to facilitate the sale and distribution of vegetables and other agricultural products from other municipalities seems to be aimed at farmers. If the past is to be quoted, the famous politician does not seem to have contributed much for the upliftment of the farmers. Instead of providing relief to the farmers, we are forced to hear the news that crores of rupees have been spent in the name of programs like goat rearing and snake rearing. If the government wants to stop such anomalies and inconsistencies seen in the past and become farmer-oriented, it should follow the program introduced by the Kathmandu Metropolitan City and make it nationwide. Since it is not possible to bring the agricultural produce of all districts to Kathmandu, arrangements should be made for marketing in big cities outside the capital. At present, when the 'craze' for products produced in the mountains of Nepal is increasing in India, it seems equally necessary to find ways to export agricultural products to India under the guise of advertising.

Bhuvneshwar Sharma , Boston, America

Pathak

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