According to news published in the American media outlet 'The New York Times', The Economist is launching a new feature called 'Economist Play' on its mobile app.
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Journalists are greedy for their bylines, but there are some media organizations that do not reveal the identity of the author. 'The Economist' is such a media organization. The British newspaper 'The Economist', founded in 1843, made a different identity to the world because of this.
Reporters and editors of the organization that does not even reveal the name of the author have now started making 'vertical videos'. According to the news published in the American media 'The New York Times', The Economist is launching a new feature called 'Economist Play' on its mobile app. It will broadcast shows hosted by Economist correspondents from studios in New York and London, interviews with news producers, and policy debates between the magazine's staff.
“These videos are very different from platforms like Fox News or MSNBC,” said editor-in-chief Jeanne Minton Beddos. “They’re interesting and meaningful conversations between experts.”
The growing influence of digital platforms like YouTube, Instagram and TikTok has forced news organizations like CNN, ESPN and The New York Times to produce vertical video content for their mobile audiences. They’re competing with content creators, some of whom have left traditional news organizations.
The concept isn’t entirely new. The media industry has tried to change its business model by focusing on video in order to go viral on social media, often with limited success. Those plans are no longer in vogue. But now news organizations are investing in video to deepen reader engagement with their core business.
The Economist, known for its policy journalism, has been loosening up a bit lately with video interviews between editor-in-chief Minton Beddos and prominent figures such as Stephen K. Bannon, Tucker Carlson and Benjamin Netanyahu.
According to Minton Beddos, the main aim is to bring The Economist's thoughtful sensibility to video interviews, which are often limited to short 'sound bites' on social media.
The institution, which has been publishing for three centuries, is now in a period of transition. Lynne Forrester de Rothschild, the magazine's second-largest shareholder, sold her family's 26.9 percent stake to Canadian billionaire Stephen Smith this year for an undisclosed sum.
