According to the new rules, to be monetized, creators must upload at least three reels within 90 days, have 10,000 user followers, and have 150,000 views within 28 days.
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Recently, there has been news that social networking platform Facebook has stopped content monetization in Nepal. This news spread after messages like 'Your ability to earn is limited' and 'Local legal requirement or government request' started appearing on Facebook pages and creators' dashboards.
Even in some media outlets, the news of monetization being stopped has spread among users after news was published that monetization was stopped. But the reality is different. According to a representative of Facebook's parent company Meta in the US, the problem with monetization has been seen due to changes in the rules set by Facebook. What is the problem? Facebook had set relatively easy criteria when it launched the monetization feature in Nepal. During the first update, there was a provision that creators had to achieve 500,000 engagements within 28 days and be able to monetize after having more than 2,000 followers. Since these criteria were easy, many creators in Nepal were eligible for monetization. But about five days ago, Meta updated its rules. According to the new rules, to be monetized, creators must upload at least three reels within 90 days, have 10,000 followers, and have 150,000 views within 28 days. When the monetization feature was opened in Nepal, features like ' stars', ' bonus' and ' ads' were made available. However, since Nepali users do not send stars, most of the income was generated only from content monetization. After a recent update, Facebook has removed live ads (ads that appear when streaming live). Similarly, the ads that appear in the reel (ads that appear at the bottom or end of the reel) have also been removed. Pages that were already monetized and enabled received a message from Facebook saying, "Content monetization is limited." The main reason for this message is the reduction in income sources. For example, if a creator could previously earn from 10 sources, now that number has been limited to two. Therefore, monetization is not completely closed, but rather a reduction in income sources. However, Facebook's official statement and the creators' actual earnings do not exactly match, as some features that Facebook is said to have removed may still be generating revenue.
