Nepali brand ‘Makkuse’ has transformed traditional sweets into modern and luxury gifting and has launched them in the market. According to the company, the demand for such gift boxes is increasing on occasions like Mother’s Day, Kushe Aunshi, Dashain, Tihar, birthdays and anniversaries.
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As the day of Mata Tirtha Aunshi, or Mother's Day, approaches, the demand for 'Mother's Day Gift Boxes' has increased significantly in Nepal. Along with urban areas, the custom of sending gifts within Nepal is also expanding among Nepalis living abroad.
Targeting this trend, Nepali brand 'Makkuse' has transformed traditional sweets into modern and luxury gifting and brought them to the market. According to the company, the demand for such gift boxes is increasing on occasions like Mother's Day, Kushe Aunshi, Dashain, Tihar, birthdays and anniversaries.
The gift boxes prepared by Makkuse combine traditional Newari sweets with premium packaging and modern design. The company has also stated that it provides the facility to prepare customized gifts according to the customer's choice.
Former Miss Nepal Anushka Shrestha is involved in the operation of the company. After gaining professional experience abroad, she returned to Nepal and started this brand with the aim of connecting traditional products with the modern market.
Makkuse has been producing various traditional sweets including Pustkari, Gulabjal-Pistachio Gudpak, Mocha Gudpak, Gudpak-Choco Fudge Cookies, Oatmeal, Pumpkin Seed Cookies, Oats Gudpak.
Along with this, the company has stated that it has become easier for Nepalis living abroad to send gifts within Nepal by providing gift ordering and delivery services through the online platform. Orders are also increasing from America, Australia, Japan and Europe.
As the trend of buying gifts through digital platforms is increasing in Nepal recently, the market for gift boxes and hampers is expanding. Brands like Makkuse are adding a new dimension to the gifting culture by combining traditional flavors with modern presentations.
