The Global Media Congress (GMC) has been completed in Abu Dhabi, the capital of the UAE. The gathering brought together influential leaders, innovators, policymakers, and content creators from around the world to discuss the changing landscape of the rapid digital transformation of the media sector.

GMC-2024 showcased state-of-the-art technologies, shared the latest approaches, and introduced practical tools to empower media organizations. This Congress has also firmly established the role of a key enabler for the advancement of the media sector to meet challenges, embrace opportunities, and ensure long-term growth in a complex digital environment. The

gathering discussed topics such as artificial intelligence, its use in content creation and distribution, controlling misinformation, audience engagement in fragmented markets, and the future of technology.