A dream from 35 years ago, today it has become the backbone of the Nepali furniture and construction industry. Rathikol, Nepal's leading adhesive brand, has today managed to establish its presence in every nook and corner of the country.

Whether someone is decorating their home, making furniture or repairing a car in the garage, the industry claims to have become the first choice of consumers. But its beginning was very simple. It started with a journey of standing on the ground, carrying small dreams. This journey has made it a trusted ‘brand’ of the Nepali construction and furniture industry today.

At that time, the Nepali market was dominated by foreign ‘brands’. The prices of the products were high, the service was poor and the quality was not suitable for the Nepali climate. 

Experiencing these problems firsthand, Arun Kumar Rathi, a leading entrepreneur from Biratnagar, took an important decision, ‘To find a suitable solution for the Nepali people in Nepal.’ Founder Arun Kumar Rathi says, ‘All products of Rathikol are the result of the dedication and continuous efforts of our Research and Development Department.’

He says that a team with skilled manpower has been providing excellence to each product by keeping the diverse climate of Nepal, the real needs of the consumers and the balanced use of modern technology at the center. Due to this commitment and unwavering belief in quality, Rathi said that today Rathikol's adhesives work equally effectively in any weather, be it winter, summer or rainy. 

By establishing a state-of-the-art adhesive laboratory in Nepal, it is fulfilling its promise of never compromising on quality. Rathi says that quality and stability are the mainstay of consumer trust in the adhesive industry. 

Keeping this belief as the top priority, the founder Rathi says that it has been continuously improving and updating its products. It is not only consumed in the Nepali market, but is also exported to India. 'Our aim is to replace foreign adhesives,' says Rathi, 'to some extent, we have reduced imports from India and China.'

Be it the construction sector, furniture manufacturing, home repairs or large industrial projects, Rathikol's products have always ensured excellent performance. Rathi adds, “Our aim is always the same, to provide reliable, durable and trustworthy adhesive solutions for Nepali consumers.”

The right balance of quality and price is the main reason why people choose Rathicol, from small startups to large industries. Rathi says that consumers are repeatedly attracted by providing high-quality adhesives at reasonable prices. 

Reducing costs is important for businesses, but quality cannot be compromised, Rathi says. By balancing both these needs, 

he claims that he has been providing reliable and durable solutions for all types of industries and consumers. 

The biggest foundation behind the success of Rathi Adhesives Pvt. Ltd. is its skilled, experienced and dedicated human resource team. Hundreds of Nepali workers are associated with the industry. They are busy researching and testing day and night to develop new products and ensure quality. Rathi says that the team here develops the latest technology and solutions by understanding the needs of the market. He said that Rathikol will fulfill the responsibility of providing services according to the needs of the customers by balancing the market demand and supply chain. He said that the company will take the responsibility of making the customer experience easy and effective by operating internal management efficiently. He also said that each product has been continuously monitored to ensure that it meets the specified quality standards. Rathi Adhesive's first and most successful product is 'Rathikol'. Rathi said that thousands of users across the country have been using it with confidence for 35 years.

'Rathikol' has become an integral part of the furniture and woodwork industry in Nepal due to its cheapness, reliability, ease of use and excellent quality-price balance. Rathi says that its ability to dry in 8-9 hours, ease of use and permanent adhesive power make it the first choice product in the market.

Not only ‘Rathikol’, the company has been producing Aquamax, Heatmax, Anti-Bubble, Super Fix, PU Foam, various types of tapes and other industrial adhesives. Rathi said that Rathi’s products are durable and effective in any weather condition, be it the harsh cold of the Himalayas or the scorching sun of the Terai. ‘Be it interior furniture or industrial machinery, we are giving excellence in everything,’ he said. 

Continuous innovation is inevitable in the industry and Rathikol has made it a part of its culture. It is improving its products over time, bringing new technologies and solutions to the market. From water-resistant adhesives like Quamax to high-temperature-tolerant products like Heatmax, Rathi said that the company has always focused on cutting-edge technology and quality. 

Rathikol is not just an adhesive ‘brand’, he claims that it is a symbol of Nepal’s self-reliance and quality. Its popular tagline ‘Taschha Majjale Taschha’ has become deeply embedded in the minds of Nepali consumers today, he said. ‘It is not just a slogan, but a symbol of trust that is embedded with consumers,’ he said. Today, Rathikol is not just a name, but has become synonymous with the power to connect—trust, unity and teamwork. Being a market leader is not just a matter of numbers, it is the result of a strong commitment to customer experience, service and quality, says Rathi. 

‘Rathikol has not only focused on its products, it has also given equal priority to the satisfaction of consumers and customers. By ensuring high-level service through innovation, it is constantly striving to make the customer experience more valuable,’ he said. ‘A part of this journey is the customer loyalty program. Under this, consumers can convert the accumulated points into cash or receive attractive gifts. This feature has added more value to the lives of customers and has further strengthened their attraction towards Rathikol.’

Rathi said that the company has been continuously adopting measures to understand the needs of consumers and strengthen their trust. ‘That is why, Rathikol has established itself as a trusted partner that builds a deep relationship with customers, not just an adhesive brand,’ he said. Rathikol has not only preserved its heritage, it has taken it to new heights. Today, this ‘brand’ has reached the capacity to compete not only within Nepal, but also in the international market. ‘Rathi Adhesives Pvt. Ltd.’s vision is clear, to provide indigenous, environmentally friendly, reliable and affordable adhesive solutions for the Nepali market,’ said Rathi.