A recent study revealed that the presence of the boomer generation (people aged 59 to 72) on dating apps has increased significantly. A study by Match.com has shown that since 2022, the number of users around 60 years has increased by 340 percent. Apps like Tinder, Hinge Global, Sniffiz, Grindr, Bumble have published reports of massive increase in the number of users both free and paid.

Some dating apps are aging and the number of single people has increased by up to 300 percent, according to a news report from the Indian media "Wired". Tinder, the most popular dating app, reached 50 million active users in 2024. The report, which was prepared by surveying more than 8,000 users of dating apps, showed an increase in the use of new and youth-friendly styles such as Situationship, Loud Looking, Kismet, Nano Ship. is .

Artificial intelligence (AI) and various social networking, e-commerce, and startups in the online dating app sector also achieved significant success in 2024 . Currently, the dating app has more than 380 million active users worldwide. These dating apps are available both free and paid with options to swipe, match, chat and meet. Among users on dating apps, 60 percent are between the ages of 18 and 34, 20 percent are between 35 and 44, and 15 percent are over 50. In this, there is an increase in the number of people looking to get married, from normal dating to permanent relationships. The fastest growing user age group since 2022 is the over 50s .

Tinder published in the first week of December 'The Air in Swipe' i.e. the annual trend report, it was mentioned how the perspective of love, relationship, romance, friendship with strangers is changing not only among the youth but also among the elderly and the elderly.   The study mentions that the dating app and platform sector, which is said to have flourished during the Covid-19 pandemic, has become attractive from a commercial point of view in recent years. is . In 2023, the market size of this sector was about 8.64 billion US dollars, and in 2024, it will increase to 9.65 billion dollars . It is estimated to reach about 13.1 billion US dollars by 2025. 

Tinder, the most popular dating app, earned $810 million in 2023, followed by Bumble with $430 million and Hinge earning nearly $230 million. Experts estimate that the income and use of such apps and platforms, which have increased by around 10 percent, will continue to increase for a few years and there will be about 500 million active users in 2025.  

The influence of dating apps is growing in Asia and especially in South Asia . Singapore's UAP and Hong Kong's De Wan have attracted regional users by offering culturally targeted features. UAP also provides facilities like personality test, astrology. In India, local dating apps like Tinder, Bumble, Hinge, TrulyMadly, Aile have especially connected the youth. It is estimated that around 90 million people in India use various dating apps. According to Wired's analysis, matrimony apps and platforms that help arrange traditional weddings are also working as dating platforms in India.