Matrimony.com, an Indian online service provider for finding a life partner, has launched a financial technology platform that provides loans for marriage. In a recently held event, the company has launched 'Wedding Loans.com' to provide wedding loans, according to Indian media.

Matrimony has partnered with India's leading financial institutions such as IDFC, Tata Capital, Larsen & Toubro Finance to provide financial assistance for weddings. "Apart from lending, our platform will help customers make the right decision in financial management related to marriage," Matrimony said in a statement, "Our transparent process will help to fully protect the interests of customers." 

The company claims that Matrimony.com has been serving for the past two decades as a gateway to a happy marriage. Murugavel Janakiraman, CEO of the company, told the Economic Times that millions of people use matrimony apps and websites to find suitable spouses. "Through Wedding Loans.com, we are now expanding our services and trying to simplify the wedding preparation, budgeting and process," he said. According to the website of

wedding loans, many couples in India have recently taken personal loan facilities for their wedding. Wedding Loans.com believes that the cost of weddings has been increasing steadily over the past decade and social media is making wedding ceremonies more lavish and extended. As stated on the website, lenders can give loans of up to 50,000 dollars (about 67 lakh rupees) to be repaid within 3 to 5 years based on the credit history and financial condition of the person.

Various banks and financial institutions in India are providing marriage loans. It is mentioned on the website of the bank that under the personal loan product facility of HDFC Bank, marriage loans of INR 50,000 to 40,000,000 are available. This loan is given by the bank for 12 to 60 months. It is said that since the loan is given on the basis of monthly salary, no mortgage is required for this .