It has been made mandatory for individuals, organizations, or agencies wishing to place advertising content to obtain permission by submitting details including design, location, and time period.
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Dhankuta Municipality has implemented the ‘Advertisement Act 2082’ to regulate outdoor advertising. The municipality has stated that the new arrangement has been implemented with the aim of organizing hoardings, banners and other promotional materials that are being placed haphazardly within the municipal area, bringing them under the revenue purview and preserving the beauty of the city.
Now, no type of hoarding board, signboard, neon board, electronic display, scroller board, metal letters, film board or banner can be placed without the prior approval of the municipality. It has been arranged that individuals, organizations or agencies who want to place advertising materials must submit details including design, location and time period and obtain permission.
According to Netra Bahadur Shrestha, Revenue Sub-Branch Chief of Dhankuta Municipality, a fee of Rs 150 per square foot has been fixed for placing hoardings or flex boards, while Rs 20 per square foot has been fixed for wall painting. 'There is a provision to pay a maximum of Rs 500 in revenue for placing all types of banners for a month,' he said, 'but there will be no fee for signboards up to 24 square feet for the identification of a business or organization.'
Similarly, prior approval has been made mandatory for the promotion of public programs such as gatherings, conferences, concerts, sports competitions and fairs and festivals. 'Now, the practice of putting up banners or hanging posters on poles indiscriminately will be discouraged,' Shrestha said.
Deputy Secretary of the Municipality Sitaram Gautam has warned that strict action will be taken against individuals or organizations that advertise against the rules. 'There is a provision to fine those who violate the Act up to a maximum of Rs 100,000, depending on the nature and seriousness of the offense,' he said.
According to the Municipality, earlier only about Rs 500,000 was being collected annually as advertisement tax. Gautam said that revenue is expected to increase after the implementation of the new Act.
